London · Marketing Engineering · Applied AI
I turn fragmented campaign, lead-management and reporting processes into governed workflows that help marketing teams move faster—without losing human control.
Senior marketing automation expertise combined with workflow engineering, API integration and responsible applied AI.
Selected work
Five portfolio workflows built around real marketing challenges—combining business logic, platform integration, responsible AI and visible human-control boundaries.
Featured project
Production-oriented architecture · controls structurally verifiedTurns one webinar idea into a coordinated, brand-consistent campaign across email, paid media and social—while keeping a marketer in control of the final launch.
View case study ↗Enriches new enquiries, calculates an explainable priority score and routes each lead to sales, consent-controlled nurture, future review or manual review.
View case study ↗Analyses Campaign Manager exports, surfaces evidence-based recommendations and converts only marketer-approved changes into a controlled implementation plan.
View case study ↗Automates monthly Google Ads reporting by calculating KPIs in code, grounding AI commentary in verified evidence and archiving a consistent stakeholder report.
View case study ↗Uses validated lead data and commitment-based routing to prepare a tailored email draft while keeping a marketer responsible for every send.
View case study ↗Expertise
From the first customer signal to the final activation gate, I design for clarity, review and reliable operation.
Customer journeys, lead nurturing, segmentation, campaign operations and multi-channel coordination.
Structured prompting, constrained analysis, schema validation, evidence retention, fallbacks and human approval.
n8n, Make, APIs, webhooks, JavaScript transformations, error handling and idempotency.
Google Ads analysis, LinkedIn Ads optimisation, deterministic KPIs and controlled change planning.
Consent controls, credential separation, safe mock modes, audit trails and explicit activation gates.
Professional and portfolio platforms
About
I’m a senior marketing automation professional working across customer journeys, campaign operations, data and martech governance. I translate real marketing requirements into workflows that are structured, testable and safe to activate.
My portfolio demonstrates that approach across lead management, paid media, reporting and multi-channel orchestration—combining n8n, APIs, deterministic business logic and carefully bounded AI.
Credentials
Continued professional development across enterprise marketing platforms, workflow automation and applied AI.
Certification
Automation training
Applied AI training
Start a conversation
Based in London and open to conversations about future in-house, contract and selected freelance opportunities across Marketing Engineering, Marketing Automation and applied AI workflows.