London · Marketing Engineering · Applied AI
I design intelligent marketing systems that connect campaigns, customer data, AI and human decision-making.
Senior marketing automation experience, extended through practical workflow engineering, API integration and responsible generative AI.
Selected work
Five portfolio workflows built around real marketing challenges—with business logic, safety boundaries and validation status made visible.
Featured project
Production-oriented blueprint · structurally verifiedTurns one webinar idea into a coordinated, brand-consistent campaign across email, paid media and social—while keeping a marketer in control of the final launch.
View case study ↗Enriches new leads, applies explainable AI-assisted scoring and routes each lead to sales, nurture or review through visible business rules.
View case study ↗Converts Campaign Manager exports into evidence-based recommendations, then turns marketer-approved recommendations into controlled manual execution plans.
View case study ↗Automates previous-calendar-month analysis, deterministic KPI calculation, constrained AI observations and structured stakeholder reporting.
View case study ↗Uses validated lead data and commitment-based routing to draft a tailored nurture email for human review in Gmail.
View case study ↗Expertise
From the first customer signal to the final activation gate, I design for clarity, review and reliable operation.
Customer journeys, lead nurturing, segmentation, campaign operations and multi-channel coordination.
Structured prompting, constrained analysis, schema validation, evidence retention, fallbacks and human approval.
n8n, Make, APIs, webhooks, JavaScript transformations, error handling and idempotency.
Google Ads analysis, LinkedIn Ads optimisation, deterministic KPIs and controlled change planning.
Consent controls, credential separation, safe mock modes, audit trails and explicit activation gates.
Tools & platforms
About
I work at the intersection of marketing operations, customer journeys, data and applied AI. My focus is turning repetitive or fragmented marketing processes into governed workflows that are easier to operate, review and scale.
These portfolio projects explore practical systems across lead management, paid media, reporting and multi-channel campaign orchestration. Each is designed around a real marketing challenge, with clear controls for data quality, human approval and safe production activation.
Credentials
Continued learning across enterprise marketing platforms, automation engineering and applied AI.
Start a conversation
Based in London and interested in future in-house, contract and selected freelance opportunities across Marketing Engineering, Marketing Automation and applied AI workflows.